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Welcome to the nu standard® 

We know how much pride you take in the health of your hair, so lets nourish, treat, and care, your mind, body and hair.  Start the journey today by taking our Hair Wellness quiz.




Hair loss prevention starts on the inside, as the stress hormone cortisol is a common trigger for hair loss. A daily dose of two (2) of our TAKE N GO™ Daily Hair & Scalp Vitamins can help raise Vitamin D levels, boost mood, promote gut health, improve overall wellness, and prevent hair loss caused by nutritional imbalances and mental stress. 

nourish products



The freedom to style and manipulate our crowns makes us all uniquely magical. However, in exercising our versatility, we cause loads of physical stress to our hair. Our HYDRASILK® Hydrating Bond System, provided by licensed professionals only, aims to treat and repair damage caused by heating tools, chemical processes, and general brushing/styling. 

treat products



What about the daily environmental stress on your hair that is out of your control? Harsh UV rays, pollutants, hard water, and extreme weather conditions can also wreak havoc on your tresses over time. We protect the things we care for, right? Your hair should not be the exception. Take care of your hair using our On-the-Go Series™ products. Prevention is the best protection, and it’s the ultimate self-care.

care products

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