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Our Formulas

THE RECIPE OF HAIR WELLNESS

THE BRAIN BEHIND OUR FORMULAS

With 30 years of experience as a Cosmetic Chemist specializing in textured and chemically treated hair, our dear Tracy Ashley has honed in on ingredients to specifically target hair loss and damage from mental, physical, and environmental stress. As science advances, we will continue to update our formulas with the safest and most effective ingredients to provide superior performance for our Busy Queens on the GO.

 

Nourish FORMULAS

Doctor Tested & Approved

According to Dr. Tracy Pipkin, MD, our Women' Wellness and Health Expert, believes nourishment on a molecular level involves giving the mind, body, and hair what it needs and wants while avoiding ingredients and stressors that cause damage. That includes a healthy dose of essential vitamins and minerals through our TAKE N GO Daily Hair & Scalp Vitamins™ with over 25 unique ingredients to help boost overall wellness and hair health. 

NOURISH PRODUCT

 

Treat formulas

Cosmetologist Tested & Approved

The freedom to style and manipulate our crowns makes us all uniquely magical. However, in exercising our versatility, we cause loads of physical stress to our hair. Our HYDRASILK® professional and direct to consumer products  aim to treat and repair damage caused by heating tools, chemical processes, and general brushing/styling. Repair, rebuild and restore to fight breakage from the physical stress of daily maintenance.

TREAT PRODUCTS

 

Care formulas

Textured & Chemically-Treated Hair Tested & Approved

Our HAIR WELLNESS ON-THE-GO™ products are committed to protecting your hair, especially textured, bleached, and relaxed hair, from common environmental stressors. And it doesn’t stop there. We are also dedicated to protecting the environment from our human habits that are detrimental to the planet. Formulating products without large amounts of water and reducing plastic waste is key to reducing our carbon footprint. Our formulas provide nourishment, treatment and the best care for the crown you cherish the most, because you deserve it all.

CARE PRODUCTS

No Phosphates  |  No Phthalates  |  No Parabens 
No Sulfates  |  No Animal Testing

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