
OUR BUSY QUEENS SPEAK FOR US
"Healthy hair is a journey and not a destination. Nu Standard™ will be with you every step of the way to stop and prevent the hair loss caused from stress. You deserve it all."
BLOGS: BUSY QUEENS TALK

01 Nov, 2023
Challenging Stereotypes and Disrupting the Industry: Black Owned, Made For All
Throughout human history, hair has not only been a biological feature but a powerful medium of self-expression, reflecting our identities, heritage, and pride. However, the traditional haircare landscape has often magnified our differences, creating rifts and misconceptions. NU Standard seeks to challenge this status quo, aspiring to unify individuals under a shared pursuit: the universal goal of achieving healthy hair.
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01 Oct, 2023
A Love Letter to You...#RespectTheStrand
This is our love letter to the magnificent humans from every corner of the globe, each graced with a crown of textured wonders. We see you, we love you, we celebrate you. You matter.

01 Sep, 2023
Is Breakage Inevitable for Textured Hair?
Our hair tells a story. It’s a tale of heritage, resilience, and personal style. Yet, in the vast narrative of beauty, some pressures and ideologies influence women to alter their natural hair to achieve impossible beauty standards, which inevitably cause unnecessary stress. These pressures are not only causing stress to our strands; they are changing the stories our hair wishes to tell.
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